Members of communities across the world continuously raise this question. African Fashion International (AFI) was founded in 2008. They have endeavored to display and spread love towards African culture. Despite sceptic views, they strongly return each year highlighting a broad range of distinctive African Fashion designers. They are committed to the promotion and development of the best South African and African design talent.
AFI is the leading fashion authority on the African continent.
Each year, the audience can travel to a unique location. This year’s prominent event was the ‘Mercedes Benz fashion week’ held in Cape town and Joburg.
AFI owns and operates:
Audi Joburg Fashion Week Autumn/Winter, Durban Fashion Week (50%), Africa Fashion Week, African Fashion Awards, Cape Town Fashion Week Spring/Summer.
African Fashion Week being the most attended event with Close to 10,000 people reported to have attended the two-day event on the 11th and 12th of August. This included 60 catwalk shows and daily exhibitions from over 50 handpicked African fashion designers and brands.
One attendee said “I attended African (La Frique Couture) show with all African designers from Malawi, Kenya, SA, Uganda, Gambia, Senegal, DRC, Ghana, Nigeria and many more… It was magic”.
Another said “All the Fashion Weeks by AFI are still the best place for any African designer hoping to make a name for themselves in the fashion industry. The company offers so much growth opportunity with their internship program and the level of excellence they present their work with is exemplary”.
Therefore, we can agree that the question raised about the diversity within the fashion industry is subjective. Nevertheless, African Fashion International have successfully diversified the industry. Which is supported with the intense organization of events that diverts from the mediocrity of other platforms within the fashion industry.
In the last decade, a new generation of designers in Africa and the wider diaspora have started to rise through the fashion industry’s ranks. These talents are riding the wider wave of global interest in Africa’s culture. According to the World Bank, Africa now boasts seven of the ten fastest growing economies. In addition, over 300 million Africans can currently be considered as middle class, while the number of high-net-worth individuals continues to grow. International investment is flooding into the continent. This has an effect not just upon fashion but all the creative industries. Fashion was not traditionally seen as a substantial gainful occupation within Africa, today’s designers are making desirable, well-made, well-marketed collections that hang from rails all over the world.